From humble beginnings as athletic wear, the sweatshirt has achieved mass-market domination, repropelled by the birth of logomania in the 1980s. Designers wishing to cash in on branding, utilized the sweatshirt in part to do so. From Vivienne Westwood's "Anglomania" sailor sweatshirts to Calvin Klein's ubiquitous "CK" example, sweatshirts with designer logos became the affordable version of designer wear for the masses. The sweatshirt's commercial success is a direct result of its connotations of comfort, sportiness, and practicality. In the early 1980s, designer Norma Kamali sought to create a collection for the working woman that epitomized those aforementioned ideals. Her answer was the well-received Spring-Summer 1980 "Sweatshirt Collection" in which Kamali designed an entire wardrobe from sweatshirt fabric.